Have everybody in the class bring in one or two advertisements aimed at teenagers. These can be cut out of magazines or taped off of TV. Have a class discussion to evaluate the ads by asking the following questions: How is this ad attempting to appeal to me? What assumptions does this ad make about me? How is this ad intended to make me feel about myself? Is there anything about this ad that's intended to make me feel is ad intended to make me feel better about myself, or bad about myself? In what way is this ad attempting to appeal to me? Would I be most vulnerable to this ad if I had high self esteem, or low self-esteem?
Friday, November 21, 2008
Advertising 101
Have everybody in the class bring in one or two advertisements aimed at teenagers. These can be cut out of magazines or taped off of TV. Have a class discussion to evaluate the ads by asking the following questions: How is this ad attempting to appeal to me? What assumptions does this ad make about me? How is this ad intended to make me feel about myself? Is there anything about this ad that's intended to make me feel is ad intended to make me feel better about myself, or bad about myself? In what way is this ad attempting to appeal to me? Would I be most vulnerable to this ad if I had high self esteem, or low self-esteem?
